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VENTURES AFRICA – Porsche Middle East and Africa FZE, a subsidiary of Porsche AG, Stuttgart, has announced plans to expand its presence across the region, with a particular focus on sub-Saharan Africa.
On the back of positive Q3 figures that saw Porsche Middle East and Africa deliveries increase 38 percent compared to the same period in 2012, the regional office in Dubai is looking to establish facilities in currently untapped markets, following the establishment of a new Network Development department.
According to Christer Ekberg, Managing Director at Porsche Middle East and Africa FZE, the luxury car maker is ready to partner investors that are passionate about brand, and have the necessary “local market expertise”.
The announcement follows the launch of a new dedicated investor communication platform, which marks a key development in the brand’s regional growth strategy by offering licenses to local importers.
“With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target,” said Ekberg.
The car maker will also identify and partner with dealerships that meet the its standards as it seeks to penetrate the market in sub-Saharan Africa.
Porsche currently operates in 19 markets across the Middle East, Levant, Africa (excluding the countries in North-west Africa) and India.