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VENTURES AFRICA – Nigerian New Media company Terragon Group says it will exhibit its services at the upcoming Global Systems Mobile Association (GSMA) Mobile World Congress holding in Barcelona, Spain from the 24th to the 27th of February 2013, the company’s MD, Elo Umeh has said.
Terragon will be the only indigenously owned Nigerian company to exhibit at the conference, which attracts the biggest players in mobile telecommunications services from across the globe.
“We are excited at this milestone of not only participating in the GSMA Mobile World Congress but also confident of the global competiveness of the business we have built over the last four years. Our bouquet of services will be attractive to the international audience who are increasingly seeking innovative services, consumer insights and excellent execution, all of which we offer and have an excellent track record of service delivery within Africa,” Terragon Group’s MD, Elo Umeh said.
According to him, Terragon’s participation is a reflection of the development of the IT industry in Africa and the Mobile World Congress is a great opportunity to tell the story of the unprecedented growth in the continent has recorded in the Mobile advertising sub-sector.
Last year’s GSMA Mobile World Congress attracted up to 72,000 delegates from around the world, with brands like Nokia, Samsung, Etisalat, MTN among many others in attendance.
Terragon Group owns Africa’s first indigenously owned mobile advertising network Twinpine, which provides a platform for owners of mobile platforms including mobile sites, mobile apps and social networks, to make money from advertisers by serving ads on their various platforms for the African audience.
Part of the exhibition from Twinpine will include a demonstration of their mobile advertising platform, which provides innovative ad sizes suited to the African market and splash screens that give advertisers more media mileage for their money.
Terragon Group, which operates across key markets in Africa: Nigeria, Ghana, South Africa and Kenya, will also showcase its capabilities in content aggregation and distribution through its other business unit, Terragon Limited, and competencies in digital media marketing through its digital agency, Terragon Media Services Limited.