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VENTURES AFRICA – ASUSTeK Computer Inc., usually referred to as Asus, may soon establish a factory in Nigeria, once it gains more market share in the country’s market, the company’s Regional Director, Turkey, Israel & Africa System Business Group, Shawn Chang has said.
According to the company, this will complement the Nigeria’s efforts at creating jobs in a country of over 170 million people.
Although the Taiwan-based global PC manufacturing company has just spent about three years in the country, Chang said the firm is hopeful that it will get its own share of the market and that the company hopes to launch its range of mobile phone this quarter.
“On building a plant in Nigeria, it is feasible in the long term. Nigeria is a great country with great opportunities… it is still premature to state categorically when ASUS factory will be sited in Nigeria but I am not ruling out that possibility in the long run,” Chang explained.
While noting that the level of acceptance in the country has been overwhelming, Chang said the company is projecting a $14.6 billion in its 2013 balance sheet after achieving $14.3 billion in 2012.
Asus has achieved a seven percent market share in Middle East and Africa (MEA), Chang added.
The Taiwanese IT company recently increased its product warranty to 24 months in place of the regular 12 months warranty to encourage customers to patronise its products.