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VENTURES AFRICA – Diageo, an international alcoholic beverage company, has picked Nairobi as its human resource base for its African operations.
The brewer selected Nairobi-based African Business Service Centre (ABSC) over competing rivals from Nigeria, South Africa and Ghana to oversee a portfolio of services including administration and computing payrolls, leaving local units to handle country-specific human resource activities.
According to East African Breweries Limited (EABL), a partly owned subsidiary of Diageo, ABSC was selected based on its long relationship with the brewer – EABL has its financial operations currently outsourced to the business service.
“Kenya was chosen for many reasons including the fact that EABL already hosts ABSC for various finance processes,” said Charles Ireland, the EABL managing director.
“The aim is to have each market concentrate on its core mandate aiming at efficiency improvement and standardisation that reduces the chances of errors because instructions are coming from a centralised place.”
Diageo is the world largest producer of spirits and a major brewer of beer and wine, selling in more than 180 countries. It manages top alcoholic brands such as Smirnoff, Jonnie Walker, Baileys and Guinness.
It also controls 34 percent of Moët Hennessy, which owns brands such as Moët & Chandon, Veuve Clicquot and Hennessy, grossing annual revenues in excess of $23.46 billion.